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National Security Snippet (Working title of short story)

Posted on December 5, 2014 at 11:35 PM Comments comments (1)

Here's a snippet from a short I'm working on. Feel free to contact me to let me know what you think. 

My thirteen-year-old son, Payton, read aloud what he was preparing for in his English class: Poe, a favorite of his and mine alike.

“’The Red Death’ had long devastated the country. No pestilence had ever been so fatal or so hideous. Blood was its Avatar and its seal—the redness and the horror of blood. There were sharp pains, and sudden dizziness, and then profuse bleeding from pores…”

I glanced at the news, multi-tasking the supervision of homework and the constant expectation of my job, reference librarian, to stay informed. Sure enough, more trouble was brewing. The patient who had been rescued from disease ridden Africa, Dr. Dwight Proctor, had rallied quickly, days ago. The victory over the virus had put to rest arguments about whether Dr. Proctor should have been allowed to return home, bringing that disease onto U.S. soil for the first time ever. But as I’d feared, we hadn’t heard the end of it.

“Breaking news,” the commentator announced formally. “Two of Dr. Proctor’s nurses and one patient who had been in the ER upon his arrival, have now tested positive for the same disease, Ebolniac Noir. The patient, who requested to remain anonymous, was admitted and has resided in a semi-private room in preparation for a procedure. The nurses have proceeded with their lives normally since caring for Dr. Proctor until this morning when they were admitted to the quarantine unit in which they had recently worked….”

“Mom? Ya listening?”

“Hmmm? Yes. Sorry honey, good pronunciation and inflection. Keep going, I love this story.”

“Me too,” and he continued. “But the Prince Prospero was happy and dauntless, and sagacious…”

I tried to listen to my old favorite and how well my son read, and to ask questions to be sure he was understanding, but I couldn’t get rid of the unarticulated uneasiness in noticing the similarities between the literature and the news story.

 

Invitation to my Excerpts

Posted on September 1, 2014 at 3:30 PM Comments comments (0)

You’re invited to comment on my manuscript draft!

Beginning September 4th weekend, I will post excerpts weekly from a book I’m working on. It is a fictionalized account of the last 25 years in education as I see them, politically, from philosophies to actual experiences in class.

Goal? To create a snapshot of real issues for parents and for university classes for education majors, and for people to be entertained by the humor, frustration, and politics of school.

You can post about whether it is believable, understandable, interesting, whether the dialogue sounds genuine, if there is anything of literary merit in it, whether the tone fits the situation, …anything of the sort.

If and when it gets published, you’ll see how much the publisher agreed with you! Hope you’re on board, for a few excerpts or many!

See you next weekend. Lisa

Truth Is...Art Doesn't have to be Expensive

Posted on May 31, 2014 at 9:20 PM Comments comments (0)

OK, seniors are all graduated. Back to my writing! Today, I promote my daughter:

 

Need some original art, but don't like the prices? You could have quality work, signed even, if you consider buying from or commissioning a young, artist-in-process. (If they become famous, you'll have a money-maker on your walls!)

 

Check out Kaitlynn Morefield's art. She just sold one of her pencil pieces of a giraffe.

 

She's done portraits, animals, and conceptual pieces. If you see something you like, let me know, or contact her. She's on Facebook.

 

Profits go to the "Scholarship Fund." Thanks!

Truth Is..It's Not Our Fault, Entirely

Posted on April 20, 2014 at 8:20 AM Comments comments (0)

Guess what I've noticed. Of all the posts I've made, the one that attracted the most visits and comments was the one with provocative content, specifically about male anatomy.

 

This begs the questions, is it advertisers' faults that their content gets more than PG at times? Consider the ads you remember most. Are they family friendly or double entendre stuff like K-marts' "I shipped my pants?"

 

Do advertisers create/assist this priority, or do they respond to it....Hmmmmmmmm? What say you?

People Watching: There's a Commercial in there Somewhere

Posted on April 11, 2014 at 10:40 PM Comments comments (0)

My daughter, Kait, and I were enjoying a great evening together at a big chain craft store. Big aisles, lots of people.

Kait informed, "A kid in my class says that if you can't dance, just try to spell your name with your butt!" 

To her amazement, I tried. Right there in the aisle. "Hmm, I made a mistake, so I have to erase," I laughed, enjoying being silly. And to my amazement, she didn't do the typical sixteen-year-old eye roll at old mom.

"Get it," she encouraged with mock slang intonation.

" I know, some people act like they're rubbing a hole in the paper!" 

Later, back home, my son was watching an old Martial Arts movie. Being a karate practitioner, he yelled at the screen over poorly executed fighting, "Stop dancing!" 

"Ooh, their names would be a hard dance to do," said Kait, and we both burst into laughter.

It's these moments I hope to remember forever. I don't mind that we weren't the people-watchers but the watched this time.

Fiction Blurb

Posted on April 5, 2014 at 9:15 PM Comments comments (0)

If you had to choose a game to represent your life, which would you choose?

I stare at the question again, an activity the psychologist had offered. This time, I write an answer.

I choose a Monopoly game. When the game starts, everyone thinks that he can win. Players anticipate success, which is fun. And why not? All have the same resources. We play on the same board. We share similar, reasonable intellect.

But then the game progresses.

Soon, it is apparent that through fate, karma, luck (whatever force that predisposes situations), and specific choices, there is a difference. Not all the players have the same access to opportunities. We land by the role of the dice. Situations get more complicated. The complications get more challenging. I get more desperate. I know that each decision could unravel a scenario that brings about my loss. The right decision is there, illusive and dependent upon interpretations of financial principles I lack, and fortunetelling. Stress builds as time runs out. Mistakes are costlier and solutions must be more effective.

Now, in the game this doesn't phase me; it's an evening's entertainment. It is a game, after all. 

But life is not just entertainment.

I'm staring 50 in the face. Situations are more complicated. The time to achieve, to prepare, to live...is running out. 

How is that not depressing?


Truth Is...Needed in Successful Copy

Posted on April 1, 2014 at 4:55 PM Comments comments (0)

I just witnessed the worst, out-of-date, breakneck speed, double-speak persuasion I have ever witnessed. I don't ever want to be involved with that kind of marketing practice-  forcing words and twisting arms. Morefield Writing Services will make it with better ethics or die trying. Wow.

Tips to Live By

Here are a few thoughts the above episode reinforced in me.

 

  • I thought flip chart sales techniques died with old-school Mary Kay approaches.
  • If you go to an interview and it becomes a sales pitch, you probably don't want the job.
  • The faster they talk, the more they lie. Don't succomb, and more importantly, don't do this to others.
  • If the rhetoric of the deal only describes two options, one of which is to do what they say or look ridiculous in their scenerio, run!
And to think this was a meeting about dealing with finances!

People need reliable and ethical leadership, not a shell game from some studly twenty-something to pay off the sport's car that he bought to affirm that he had arrived. He didn't know finance; he only knew how to present the flip chart.


What marketing pressures have you noticed? Let us know!

 

Truth Is...What Soothes Sells

Posted on March 27, 2014 at 1:35 PM Comments comments (0)

Between conversations on LinkedIn and my company's Facebook page, it's a no-brainer that people are motivated by solutions to their aggravations. And those aggravations are the public's main focus.

 

  • My bitstrips about road-rage rate highest in viewer activity.
  • People purchase what they don't need because they think it gains them acceptance.
  • Any gizmo that claims to save people time and energy catches attention. There are even "reality" shows that promote such inventions.
  • Professionals converse about ways to use "annoying" to stick in consumers' memories.

Find something that "soothes' or seems to, and you've got a winner.
Talk it up so that the soothing is evident? Even better.

How much would you pay, or are you paying, to have something soothe your aggravations? What aggravations are your focus and how do you cope? Somebody may have worked hard to market that solution to you. 

Is marketing a real solution, a distraction, or a placebo? Let us know what you think.

 

Truth Is...Spelling Matters!

Posted on March 25, 2014 at 9:25 PM Comments comments (0)

The next time students ask me if spelling counts, I'm going to bring this up. Media and data entry also especially need accuracy!

Russia warned U.S. about Boston bombing suspect, but spelling issue let him escape

 

In one instance, Tsarnaev was supposed to be pulled aside for questioning at JFK airport because he was considered potentially armed and dangerous, but he slipped through undetected because someone had misspelled his last name in a security database: http://nbcnews.to/1dtF92l (Photo: Zuma file)

Photo: Russia warned U.S. about Boston bombing suspect, but spelling issue let him escape



 

In one instance, Tsarnaev was supposed to be pulled aside for questioning at JFK airport because he was considered potentially armed and dangerous, but he slipped through undetected because someone had misspelled his last name in a security database: http://nbcnews.to/1dtF92l (Photo: Zuma file)  (NBC News, 3/25/2014)

Truth Is...Your company needs more 'Lerts."

Posted on March 25, 2014 at 9:50 AM Comments comments (0)

Do you remember a poster that read, "Be "a 'Ler't, the world needs more 'Lerts?'"


What is a 'Lert?'

Are you a 'Lert?' All of us are almost forced to be, or suffer consequences. We should be alert to traffic. We need to be alert to signs of trouble with our health, or that of our loved-ones. We could benefit from studying political trends and their origins, histories. Being alert is a way of staying safe, as much as is possible in this world.

Companies need to be alert.

As a writer, it is my job to be alert to marketing trends, competition, and demographics. This requires frequent classes and seminars and practice. Using such tools, I select methods to inform, persuade, instruct, or even entertain for a desired purpose and a selected audience. Then, I must be alert to find my own weak spots in the copy or design. I must edit, polish, and proofread. 

Being alert takes time!

If you don't have that time, but do have a business that needs such skills, you need a copy writer! 

Pick one who is a 'Lert!'



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